8 questions that will tell you if you should use social media or not
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Social media has become one of the main sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking. The list is not however limited to these activities only. People connect through live streaming platforms like Discord, Twitch, Instagram Live, LinkedIn Live, Facebook, and YouTube Live.
It goes without saying that browsing social networks and posting parts of our lives have become familiar or “normal”. It’s funny to compare social media as the “new normal” for people.
Everyone is talking about the huge pros and cons of using social media for their business. However, there are aspects of social media that you might be skeptical about.
Here are eight questions you can ask yourself to determine your social media priorities and potential.
Do you want to grow your business with an authentic personal brand?
The first question is essential to consider because the personal brand is essential to recognize a company and its products or services. Personal branding has become a smart way to ‘walk’ yourself and build brand awareness.
Take the example of Elon Musk. When you think of Musk, you immediately think of his electronic automobile company Tesla. You might also think of his space vehicle company SpaceX.
Why does your mind immediately remember his things every time you hear his name? The answer: an authentic personal brand.
Musk’s personal brand ‘game’ is strong and his online presence is vital. A single tweet from him on which cryptocurrency to watch influences crypto investors to rush out and buy those cryptos.
Authentic personal branding can have such an impact on mass influence through just one tweet.
Related: 10 Laws Of Social Media Marketing
Are you ready to change the culture of your business?
Google is exponentially good at providing and creating a great work environment for its employees. For example, the “Google Way” to motivate the workforce is to put employees first, rather than relying exclusively on their results.
Google regularly shares the journey of its new and long-time hires through storytelling on LinkedIn. They regularly blog about how their employees work and what motivates them to work. When employees leave Google, they share that they often see their journey as a rewarding experience.
Through regular social media posts and blog posts, Google has changed the culture of its business. These positions also provide a PR tactic since they openly provide their internal relations to the public. This tactic is effective in building consumer confidence in the Google brand.
How do you want to improve the engagement of your internal and external stakeholders?
Social media can help improve the engagement of internal and external stakeholders. Regular stories, articles, videos and photos on Instagram or LinkedIn create closeness to the brand.
These regular updates of your business give a feeling of “staying in touch” with your internal and external stakeholders. Google is once again the perfect example for this point.
Gary Vee is another prominent and notable entrepreneur with a personal brand popular for his empathy, real and practical advice to his online audience on Instagram, Facebook, LinkedIn and YouTube. Vee is also popular for its podcasts, such as the “Gary Vee Audio Experience”. Online users find it valuable because of its business capabilities and emotional quotient.
Related: 8 Easy Ways To Make Social Media Work For Your Business
Do you want information on innovation and product developments from your customers?
Market research is an essential aspect of any business, especially when launching new products or obtaining new product ideas. Social media engagement with your market audiences could help ease this tedious research process.
For example, you can use social media to have your target audience fill out online research forms in exchange for a $ 50 or $ 100 UberEATS reward card. LinkedIn surveys can also create excitement or get responses from your customers about a product.
According to a LinkedIn article by Benjamin Ang, nearly 67% of his 117 voters said “Yes! to vote on LinkedIn polls. With LinkedIn polls, your audience can comment for an engaging interaction between you and them.
Do you want to hire the best talent at a lower cost?
LinkedIn is becoming the number one site for hiring top talent and replacing recruiters’ services. For small businesses, LinkedIn – and even recently, Facebook Job Search – is an incredible way to hire top talent.
LinkedIn even helps you recruit new talent for your business. According to Hootsuite, nearly 60% of LinkedIn users are between 25 and 34 years old, and 40% of LinkedIn users change jobs or careers every four years.
Are you ready to protect your reputation?
Social media can protect your reputation with your stakeholders, both internal and external. Imagine the following situation:
A hard blow has hit your industry. But your employees and stakeholders trust you completely. How did it happen?
Your audience trusts you. Your authentic personal brand has been identified by your values, goals and abilities through your regular updates with your stakeholders, your attached personal brand and the enhancement of your company culture. They have witnessed your determination and dedication to your customers and employees.
Do you want to be recognized as a champion CEO?
Richard Branson is the champion CEO of Virgin Group. Some of its businesses include Virgin Atlantic, Virgin Galactic, and its cruise business Virgin Voyages.
Branson’s personal brand is extremely dynamic, valuable to his audience, and inspires a growth mindset. Make your audience see you as a “Champion CEO” with values that will make a real difference in the world.
Are you ready to invest in a social media presence for a sustainable long-term return on your investment?
Yes, social media marketing increases sales. However, they don’t always provide a sustainable return on investment. Not all marketing campaigns will give the same results.
The good news is to have a strong social media presence on top platforms like Facebook, Instagram or LinkedIn and to make your cause heard through authentic personal branding. Of course, this is a time consuming investment, but without it you are at the mercy of the offline world and this strategy dates back to the last century.
Why should you consider using social media at this saturated stage?
Social media and customer relationships are just as important today. It’s just that these relationships have gone digital, and that’s the convenience that social media offers its users.
Social media is saturated and exhausting for new businesses that want to establish a strong presence on the platform. Chances are, your content will be dropped into the burrow of millions of daily updates. But the upside is that it helps the algorithm recognize your target audience, interests, business type, and strategy.
New online customers want to participate or engage with a business that contributes to a social cause. If you, as CEO, support a social cause and share your hopes and dreams with your audience, it helps build faith.
Starting small with consistent, engaging, and valuable posts helps you build your social media profile. Consistency is an extremely important aspect of social media marketing and content creation.
Related: A Beginner’s Guide to Social Media Marketing