CES 2022 returns in person: what can you expect from the latest edition of the world’s biggest electronics fair?
CES, the annual Consumer Electronics Show, which is one of the biggest tech events, is set to revert to its usual old format in person in 2022. The event which sees new announcements and product launches takes place in Los Angeles each year, went all-digital in 2021 due to the COVID-19 pandemic. Ahead of the show, the Consumer Technology Association (CTA), the organization that hosts CES, confirmed that 1,800 exhibitors in 44 technology categories have registered to attend CES.
CES 2022 will start January 5-8 next year. Given that it is set in the midst of a pandemic, there will also be an online element. For safety reasons, some venues have changed the way they circulate air, and the event will also require proof of COVID-19 vaccination from attendees.
There will be several new categories at CES 2022, including food tech, space tech, and non-fungible tokens (NFTs), among others. Companies to watch include TuSimple, which will showcase its self-driving trucks. In India, seven companies have registered to exhibit, and five of them are in the event’s start-up area – Eureka Park. Enverde Altifarm and H-Bots Robotics are to name a few.
Air taxis are also among the trends set to feature in the upcoming CES 2021. Sierra Space is gearing up to showcase a space plan at CES, while Beyond Honeycomb will feature an AI-enabled robot that can recreate restaurant meals. . Coinbase and Autograph, well-known companies in the NFT space are also participating.
Gadgets 360 sat down with Brian Moon, Vice President, Sales and Business Development, Consumer Technology Association to learn a bit more about CES 2021 plans and early trends. The edited excerpts follow:
For the first time in CES history in more than five decades, the event went live in 2021. As it returns to its physical venues in Las Vegas over the coming year, how will it be? happening planning the event?
Brian Moon: Certainly, like all of us, the whole world has had to adapt and change during the pandemic. The positive story for us is that technology is one of those things that we’ve taken advantage of to stay connected, safe, and healthy. For CES, last January’s all-digital event at CES 2021, it has always brought the industry together when we couldn’t physically come together and allowed businesses to keep going and innovation to keep happening. But technology, important as it is, cannot replace face-to-face interaction. It will be a gathering of technology leaders, decision makers, buyers, retailers and media from around the world. Many attendees are going to see colleagues and partners for the first time in over 21 months.
We already have over 1,700 companies committed to exhibiting and thousands of registered attendees from around the world. So, it’s shaping up to be a phenomenal event next month. There will be people who cannot make it to the United States for some reason and we will have a digital venue for CES 2022. Any attendee who is in the digital venue will still be able to experience CES and its influence by connecting with exhibitors and participants. It will also be possible to watch keynotes live.
What will be the security protocols at CES 2022?
Moon: The safety and security of everyone will always be a priority for us. We announced very early that all participants whether exhibiting companies, media, international participants must all be able to provide proof of vaccination.
Again, we announced this very early on so anyone planning to come to CES can plan their trip. Anyone participating must be fully immunized and must be a vaccine approved or approved for emergency use by the FTA or WHO (World Health Organization). For domestic participants here in the United States, we have partnered with a company called Clear and they will administer proof of vaccination for national participants in the United States.
In addition, we will be announcing a third-party platform for international participants shortly, so that we can submit proof of vaccination in the same way. So we want to make the process as easy as possible and welcoming before we come to the Las Vegas show.
In terms of masks, we will follow national and local guidelines and what the CDC requires. And just to let you know, since August 2021, the State of Navada has required masks to be worn indoors in public spaces.
We will continue to monitor and assess the situation and there will be additional protocols that we will share with everyone before CES.
What are the public’s expectations this time around? Also, with the announcement of the new Omicron variant, is there any chance the event will be delayed / affected?
Moon: We will continue to monitor the situation, assess and announce if there will be additional protocols closer to the event. We have 1700 exhibiting companies, our registration is currently in the tens of thousands, from all over the world. The safety of anyone planning to attend will remain a top priority.
We are actively following the news that comes out, the science around the Omicron variant and again we will continue to follow the advice of the CDC and WHO and we will follow the requirements of federal states and local governments to plan the event. as secure as possible. It is probably a little too early to determine the impact of the variant but we will continue to monitor it and adjust our health and safety plans as necessary.
What are the first insights you can give us on the trends of the products that will be on display in 2022?
Moon: We have announced several categories for CES 2022 that we are excited about in addition to those presented at CES previously. Food technology, space technology and NFTs are the three new areas of CES. This has enabled new companies like Sierra Space, which will be presenting a space plan at CES for the first time and who are also first time exhibitors. In food technology, Beyond Honeycomb, a South Korean start-up, will offer an AI-powered robot that can recreate your favorite restaurant meal. Coinbase and Autograph, two well-known companies in the NFT industry, are also exhibiting. These are the three new areas of CES.
Another category of industries that continues to be strong is the automotive category, vehicle technology. It has increased by over 12% compared to our event in 2020 and we have over 200 exhibiting companies in the automotive and automotive technology category.
There are a few new companies coming up – one is called TuSimple and they have a self-contained semi-truck. Another first-time exhibitor is Vietnamese automaker VinFast, which is showcasing a range of electric vehicles at CES.
Additionally, CTA announced keynotes from GM, Samsung, T-Mobile and Abbott, which is the first health-related keynote in CES history. GM has already confirmed that it will use CES for the global unveiling of its electric vehicles.
How do you see the global shortage of microchips / parts that manufacturers are witnessing now going to affect the show this time around?
Moon: I think in terms of the crisis, not only the pandemic but the supply chain that we have heard about in many industries has been affected. From what we have seen, the pandemic has accelerated innovation at a rapid rate, all of our lives have changed because of it, from work to school, to healthcare, to exercise, to entertainment. , food and transportation. But we’re encouraged by the number of announcements we’re expecting and the number of innovations we’re going to see at CES.
How do you see the development of technologies related to virtual reality? Metaverse is a new topic this time around. So how do you see them?
Moon: We’re all curious about it because it’s the new industry, the hot keyword. But Facebook, now known as Meta, is an official exhibitor at CES. So, of course, they will be making big announcements at the show. This will be their first major event in person. But the metaverse has the potential to change a lot of the things we do – the way we do business, visit friends, shop, and network. But the most important thing they talk about is to create a virtual universe accessible by VR and AR technology. How interesting is it for you to see CES expanding into new categories – non-fungible tokens (NFTs), space and food technology, among other emerging technologies this year?
Moon: If you look at the history of CES, it’s an event that started over 50 years ago with radios, television, and then as it evolved with DVD players. And now we’re talking about automotive tech at CES and digital health and NFT and food tech and space tech. It’s extremely exciting and that’s why it’s such an important event and why so many industries come together because there are so many different business partnerships happening, media opportunities.
Are there product categories like VR for example, which have grown thanks to the pandemic?
Moon: Digital health after the pandemic is going to be huge. A lot of these companies were at the forefront of all of this technology to help us get through that. And so, the digital health category on the exhibits side has grown significantly this year at CES 2022, the conference program is also strong. So I think that’s another area at CES that’s important and we’re going to see a lot of innovations and announcements.
Another general announcement for tech enthusiasts?
There will be a lot more to come over the next few weeks. Keynotes are hugely exciting again with GM, Samsung, T-Mobile, and Abbott. Further, reiterating the new areas at CES that we are passionate about – with NFTs, space technology and food technology. Our C-space category has grown significantly and focuses on entertainment content in the marketing community. It will also be very strong.
So CES in all the categories that we know will continue and then we’ll add this news that we talked about and so, it’s shaping up to be a phenomenal event.