Digi-Key Electronics’ Chris Lauer and Tim Carroll Named 2022 Notable Executives by Twin Cities Business

THIEF RIVER FALLS, Minn., October 10, 2022 /PRNewswire/ — Digi-Key Electronicswhich offers the world’s largest selection of in-stock electronic components for immediate shipment, is proud to announce that Chris Lauervice president of fulfillment and logistics, was named one of the Twin Cities Business’ Notable military veteran executives of 2022 and Tim Carrollglobal head of marketing and e-commerce, named one of Twin Cities Business’ 2022 Notable Leaders in Marketing.

“Chris and Tim’s exceptional leadership and expertise have been critical to Digi-Key’s business success and record growth,” said Dave Doherty, president of Digi-Key. “Throughout their careers at Digi-Key, Chris and Tim have been instrumental in transforming our business, especially through the challenges of the past few years, without ever losing sight of our core values ​​and sense of purpose. community spirit. Congratulations to Tim and Chris for this well-deserved honor.”

After serving in the US Air Force for four years as an aircraft armament systems specialist, Lauer joined the civilian workforce and quickly rose to his current management position at Digi-Key. Over the past five years, Lauer and his team have spearheaded one of the largest construction projects in the United States – a 2.2 million square foot Product Distribution Center (PDCe) extension at the corporate headquarters of Digi-Key at Thief River Falls, Minn.more $400 million investment. Lauer led this massive project while simultaneously managing record growth in the number of orders picked, packed and shipped daily worldwide (averaging 27,000 packages per day) during a surge in activity. He led all of this while dealing with the COVID-19 pandemic, shortages of semiconductors and other products due to supply chain issues and a tight labor market.

Carroll oversees the execution of an e-commerce program at Digi-Key that increased revenue by 86%, with only a 14% increase in marketing spend, resulting in more than $3.6 billion in e-commerce revenue in 2021. Additionally, he leads a global team of 175 people across North America, Europe and Asiaworking on strategic initiatives to localize the customer experience both digitally and from a support perspective, evolve digital offerings and web services, and expand into new markets to continue to serve customers globally whole with the best shopping experience possible.

Notable marketing executives and notable military veterans from Twin Cities Business recognize individuals for their abilities to effect change, share expertise, and demonstrate leadership in their organizations and beyond. Full lists of winners are published online and in the November issue of Twin Cities Business.

For more information, please visit the Digi-Key website.

About Digi-Key Electronics

Digi-Key Electronics, headquartered in Thief River Falls, Minn., USA, is recognized as both the leader and continuing innovator in the distribution of high-service electronic components and automation products worldwide. As the original pioneer in this field, Digi-Key supplies more than 13.4 million components from more than 2,300 quality brand manufacturers with industry-leading product range and depth in stock and available for immediate shipment. Beyond products that drive technological innovation, Digi-Key also supports design engineers and procurement professionals with a host of digital solutions and tools to make their jobs more efficient. Additional information can be found at digikey.com and on Facebook, Twitter, Youtube, instagram and LinkedIn.

Editorial contact
Megan Derkey
Bellmont Partners
+1 612-255-1115
[email protected]

SOURCE Digi-Key Electronics

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