Electronics and jewelry top shortage list, survey finds


Consumers are already feel the impact of empty shelves in the middle of the world supply chain crisis, revealed a new survey from Adobe Digital Insights. Online shoppers encountered more than 2 billion out-of-stock messages in October, about double the number of last year, according to the software maker, which tracks purchasing data.

Electronics, jewelry, clothing, pet supplies, and home and garden items are at the top of the shortage list, according to Adobe.

“Consumers are starting to understand the real impact of supply chain challenges“Taylor Schreiner, director of Adobe Digital Insights, said in a blog post.” Some have started adjusting their vacation strategy accordingly, with parents buying toys earlier and some settling for gift cards this season. . “

A recent Morning Consult poll in mid-October found that 74% of those who encountered out-of-stock issues online were heading to physical retailers instead.

“For those who haven’t started holiday shopping yet, they’ll need to be prepared to be flexible,” Schreiner said.

They may also need to move to popular toys this season. These include Pop Fidget toys, Got2Glow Fairy Finder, and Bluey toys, according to Adobe.

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Major electronics include Oculus Quest 2, Audio Soundbars, Samsung & TCL TVs, PlayStation 5, Nintendo Switch, Xbox Series S, Air Fryers, Roku Streaming Sticks, Fire TV Sticks, Laptops HP, Chromebooks and Dell laptops, Adobe has found.

Buyers are likely to find less generous discounts for electronics compared to last year. The cuts are around 9%, less than the 13% last year, according to Adobe. But discounts on toys are higher, averaging around 16%, or about double last year’s sales.

Consumers are spending more, spending $ 72.4 billion in October, up 8% from the previous year. Buyers shelled out $ 680 billion this year, a 9% increase from 2020 and a whopping 57% more than in 2019, according to Adobe.

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