If more consumer-focused websites like Gizmodo are to be believed, consumers find it too difficult or too long to install DIY products.

It doesn’t sound like a broken record, but the smart home industry still has a big problem with the continued perception by consumer media of the value and need for professionally installed home automation.

The latest salute comes from the popular consumer website Gizmodo, which headlined a recent article “Smart home is not worth it” published on June 30. installed smart home technology… and this lack of distinction continues to be a big problem for the custom electronics industry.

Obviously, the site editors don’t understand or want to recognize the differences between devices like smart bulbs and their limited capabilities compared to true programmed lighting control for example.

The Gizmodo article says, “But the reality is that given today’s limitations in technology, competing standards, and devices that are quickly becoming obsolete, trying to make that dream a reality today is simply not worth it. all efforts. “

The article details how devoted the author was to smart home technology when he lived in a two-bedroom apartment, but once he moved into a single-family home, the task became “overwhelmed.” . (Of course, the option of bringing in a professional isn’t considered. He doesn’t realize it, but he argues for a professional installation, just like someone who repairs their car themselves. eventually realizes that there are professional mechanics!).

The idea of ​​hiring a professional is finally brought up … but only in some comments from Gizmodo readers, who aptly point out to the author that the “easy way” of DIY is actually the “hard way” to create a smart home. .

The article then discusses the difficulty of programming Philips Hue bulbs and voice control technology all the way. The final conclusion is that the author says he is “unwilling to jump through hoops to make my house barely smarter.” The later article half-espouses the idea of ​​having a single protocol (for example, the new Matter platform supported by Google, Amazon, and Apple) as vital for the smart home industry in order to mitigate interoperability issues.

Of course, we know that DIY enthusiasts who typically read tech sites like Gizmodo, CNET, Ars Technica, and The Verge are usually not potential customers for a custom install.

This is where smart home associations like CEDIA and CTA need to step in with the mainstream media and remind them that they need to mention the benefits of hiring professionals. Until that happens, there will be thousands of potential customers for the custom installation industry who will continue to ignore the existence of professional help.


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