Lars Hansen will take care of Nordic sales at Memphis Electronic

As MEMPHIS’ new Director of Sales, Lars Hansen will take over existing accounts and focus on targeting new customers in the embedded and industrial markets.

“Although memory components have become somewhat of a commodity, it is increasingly complex to design embedded solutions with ever more dependencies and parameters to consider,” said Marco Mezger, COO of MEMPHIS Electronic. , in a press release. “That’s where MEMPHIS comes in. With our expertise and deep know-how, our team can help manufacturers find the right memory components that meet their needs throughout the lifecycle of their products. We are delighted to have Lars Hansen join our team to bring this expertise to more clients in Europe.

Lars Hansen brings with him experience from sales roles in the semiconductor industry, coupled with technical knowledge in embedded design from his roles at NXP Semiconductors and Microchip Technology.

“While the Nordic countries have traditionally been known for the telecommunications industry, the region has nurtured a healthy manufacturing industry as well as a significant start-up scene focused on developing high-end technologies for the industrial and embedded markets” , says Lars Hansen in the press release. “I look forward to helping manufacturers in the region select, sample, qualify and supply the memory solutions that best meet the individual requirements of the target application. »

MEMPHIS operates own warehouses in Germany, Hong Kong and the United States, allowing customers to become more independent from supply chain issues.

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