NJ Schools Warn of Consequences of Destructive Trend of “Sneak Licks” on TikTok


School officials in several New Jersey communities say students are vandalizing district facilities and stealing supplies to gain influence on social media as part of a TikTok trend called “sneaky licks.”

TikTok users posted a video purporting to show vandalism – often in school bathrooms – and taking items including soap and paper towel dispensers.

The viral trend apparently started with a video posted to TikTok on September 1, which showed a box of disposable face masks the user claimed to have stolen from a school. The videos reportedly use “licks” to refer to “acceptable, impressive and rewarding wages” of vandalism or theft.

In Vineland, school officials last week sent a letter to parents warning that students who vandalize school property could be suspended, among other consequences.

“Social media (Snapchat, Instagram, Facebook, TikTok, etc.) continue to play a larger role in our society and we are continually challenged to help our children use social media in a safe and respectful manner,” the Vineland school letter officials said.

“Over the past ten days, the administration has faced an escalation of problems and conflicts among students over inappropriate and disrespectful social media posts,” the letter said. “These include: vandalism of bathrooms, fighting and the overall misuse of electronic devices. “

The TikTok “sneaky lick” challenge has led to the closure of school toilets and “is becoming a real problem,” according to the letter.

“Administration and security are tasked with trying to find the culprits, keeping them away from their other important work at VHS. Students who have been identified vandalizing bathrooms have been suspended and must pay compensation for the damage. This behavior is unacceptable and will not be tolerated, ”the letter said.

In eastern Brunswick, a student ripped a fountain from a wall as part of the TikTok trend, local news site TAPInto East Brunswick reported.

“In addition to the criminal charges, I will not hesitate to seek financial restitution from the families of any student responsible for intentional damage or theft of school property,” Brunswick East Superintendent Victor Valeski told the site. of information.

The destructive trend has spread beyond high school students. In Haledon, officials cited “devious licks” in damage to a boys’ bathroom at the district K-8 school, NorthJersey.com reported.

Point Pleasant Borough High School officials have urged parents to deal with the issue with their children.

“The students have been warned and measures have been taken in our building to prevent this from happening,” said an email to parents from the school principal.

“Please note that anyone caught destroying, stealing or vandalizing school property will incur serious consequences, including the possibility of criminal charges and fines. Please have a conversation with your child about the importance of respecting school property and the seriousness of vandalism and its consequences, ”he said.

It was not immediately clear whether any students had faced vandalism charges.

TikTok responded to the trend by promising to remove all videos and hashtags associated with the challenge.

“We expect our community to stay safe and create responsibly, and we do not allow content that promotes or allows criminal activity. We remove this content and redirect hashtags and search results to our community guidelines to discourage such behavior, ”a TikTok spokesperson told Insider.

NJ Advance Media editor Katherine Rodriguez contributed to this report.

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Noah Cohen can be reached at [email protected].

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