TCL announces new brand tagline, 144Hz LED mini TVs and all-new mobile devices at CES 2022

President’s Message

M / s. Juan Du, President of TCL Electronics, speaking at the global virtual press conference, addressed the fundamental philosophies of TCL.

“At TCL, we always put our customers first. Everything we do is about bringing value to people by improving their lives and their experiences with our products and services. But we can’t do it alone, ”Ms. Du said. “We depend on our creative and pioneering employees, the long-term support of our trusted partners, with whom we work tirelessly, and most importantly, our business ethic of integrity and honesty. ”

She also shared highlights of the brand’s global business results in 2021 and the innovations that have contributed to TCL’s success.

Pushing the limits of what is possible with display technology, TCL founded TCL CSOT in 2009 and has invested nearly US $ 31 billion provide consumers with the best quality displays. And concerned about the environment, TCL entered the photovoltaic sector to produce cleaner and greener energy.

Over the years, TCL has created a connected smart home ecosystem guided by its AI x IoT strategy. Widescreen TVs should be the entry point to “smart living” and TCL is constantly innovating and developing new home appliances and mobile devices to help make people’s lives more convenient by inspiring greatness.

“We hope that our technology will create solutions so that people worry less on a daily basis, but also allow them to spend more time having fun with their family and friends,” added Ms. Du. “At TCL, with our products and services, we want to make people’s lives safer and healthier. Ultimately, we want to inspire and empower people to pursue greatness in their lives.”

TCL 2022 LED Mini TVs

Since 2018, TCL has been investing in Mini LED TV technology and aims to become the leading player in Mini LED TV within five years.

In 2022, TCL takes another step forward by applying a 144Hz refresh rate to its 2022 premium Mini LED TV models, delivering faster responsiveness, sharper images and smoother gameplay. Competitive gamers who want to experience demanding high FPS games and casual gamers who want extra responsiveness in the game will appreciate this upgrade. TCL’s 144Hz Mini LED displays will benefit tremendously from faster reaction times and smoothness, giving gamers a significant edge, especially in multiplayer games.

In addition to being powered by TCL’s Mini LED technology, this new generation of TVs will increase visual enjoyment in games and other action-packed content. With over 1,000 local dimming zones, the 2022 TCL Mini LED TVs deliver stunning brightness performance, delivering stunning contrast and revealing even greater detail for a truly immersive viewing experience. More details on the 2022 TCL Mini LED TVs will be released later this quarter.

2022 TCL Portable and smart devices

As part of its commitment to provide accessible 5G connectivity to everyone, TCL will launch TCL 30 XE 5G and 30V 5G, exclusively in the United States later this month. These smartphones feature enhanced NXTVISION technology, so customers can enjoy great visuals and fantastic images.

Several new tablets will also be showcased at CES 2022. This includes the TCL NXTPAPER 10s, which comes with a paper-like display with eye protection at its core; the lightweight TCL TAB 8 4G, ideal for learning and creativity; and the TCL TAB 10L, an immersive tablet perfect for entertainment and productivity. In addition, a trio of tablets designed for children, the new TCL TKEE series: TCL TKEE MINI, MID and MAX, will be presented at the TCL booth.

TCL is thrilled to expand its product line to include laptops for the first time with the launch of the TCL BOOK 14 GB. It is slim, light, has excellent battery life and is perfect for anyone who is on the move and constantly traveling because it supports LTE connection.

At CES, TCL will also be showcasing the next generation of its portable display glasses, the TCL NXTWEAR AIR. It is portable, light and slim, with an emphasis on comfort and style. With an exchangeable front lens and much lighter body weight, the NXTWEAR AIR will bring a better experience than the previous generation of portable display glasses.

To deliver on TCL’s connected vision, it will soon launch the LINKHUB 5G router, while continuing to deliver high-quality 4G solutions with the LINKZONE LTE Cat4 Mobile Wi-Fi, a compact personal mobile hotspot.

* The devices will be available in selected markets throughout the year.

TCL AI x IoT smart home

At TCL, large screen televisions are the entry point to “smart living”. Users can activate TCL Home TV with just one button on a remote control, making it easy to manage entertainment as well as smart devices and devices.

Besides the TV, the TCL Home mobile app allows users to control their smart home appliances, such as TCL air purifier or robot vacuum cleaner, then sit back and enjoy a fresh and clean home.

TCL AI x IoT products and services make your life, work and leisure more enjoyable and provide you with creative inspiration every day.

Follow us on #TCLInspireGreatness #TCL_MiniLED # CES2022 with the latest updates during CES 2022.

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About TCL Electronics

TCL Electronics (1070.HK) is a fast growing consumer electronics company and a leading player in the global television industry. Founded in 1981, it operates today in more than 160 markets around the world. TCL specializes in the research, development and manufacture of consumer electronics products ranging from televisions, audio and smart home appliances.

SOURCE TCL Electronic

For more information: TCL Global, Siyang Wang / Mason Zhong, +86 755 33311656, [email protected]

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